About Us

We Build More Than HomesWe Create Modern Retreats

About LUIH

LUIH (Luxury Urban Infill Homes) is a boutique homebuilder based in Orlando, Florida, specializing in luxury new construction single-family homes in some of the city’s most desirable neighborhoods, including College Park, Winter Park, Audubon Park, Maitland, SODO, and Colonialtown North.

Founded by a team of entrepreneurs with over 15 years of experience in real estate and more than 100 lots acquired across Central Florida, LUIH was created with a clear vision: to combine modern architecture, high-end finishes, and prime urban locations into homes that elevate both lifestyle and investment value.


Our Philosophy

At LUIH, every home is designed to tell a story of light, space, and connection. Our architecture emphasizes open floor plans, natural light, and seamless indoor-outdoor living. From statement kitchens to spa-inspired bathrooms, each residence reflects contemporary elegance with timeless functionality.

Unlike traditional custom builders, our spec home model allows buyers to move into a brand-new home without waiting years for construction. Yet, every LUIH property is crafted with the same attention to detail, design inspiration, and material selection found in custom luxury projects.

Where We Build

Our focus is on urban infill developments in the most sought-after areas of Orlando, Winter Park and Tampa. By carefully selecting lots close to top schools, restaurants, parks, and cultural hubs, we ensure that each home offers not only architectural beauty but also an enviable lifestyle

Our Mission

To deliver exquisitely designed homes that combine sophistication, comfort, and seamless livability, making the home-buying journey effortless and inspiring.

Our Vision

To redefine urban living by revitalizing neighborhoods through exceptional design, thoughtful planning, and a commitment to excellence.

Our Resources

We leverage a network of skilled architects, designers, and construction supervisors who share our commitment to quality and innovation. By carefully selecting premium materials and employing masterful craftsmanship, we ensure each home stands as a testament to durability, style, and comfort. Additionally, our dedicated sales and support team offers personalized guidance throughout the buying process, ensuring a seamless, rewarding experience from start to finish.

Our Values

Sustainable Growth:

We believe in long-term impact through smart urban planning and responsible development.

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Client-Centered Experience:

From foundation to finish, we prioritize transparency, communication, and simplicity.

Design-First Thinking:

Every detail is intentional. We build homes that feel as beautiful as they look.

Excellence in Execution:

Quality is non-negotiable. We work with top-tier architects, builders, and craftsmen.

What Makes Us Different

At LUIH, we don’t just develop properties. We curate experiences. Our signature approach includes:

Team: A team blending real estate, construction, and technology expertise, building luxury new construction homes in Orlando with a custom-home feel and 100+ projects under way.

Design: We design modern floorplans and finishes tailored to each market and lifestyle, creating homes that fit the way people truly live.

Quality: Our quality construction process ensures every home meets the highest standards of craftsmanship, consistency, and attention to detail.

Customer Care: From purchase to warranty, we deliver a seamless homebuyer experience that matches the quality of our homes.

Technology-Driven: As a technology-driven spec home builder, we streamline development to make it more efficient, predictable, and scalable — without sacrificing quality.

Why Choose LUIH?

Prime Locations

Luxury new construction homes in Orlando’s most desirable neighborhoods

Modern Design

Contemporary architecture that balances elegance with functionality

Spec Home Advantage

Immediate move-in with custom-level design

Elevate Your Lifestyle

Building the Future of Orlando Luxury Living

Whether you’re looking for a new home in Orlando, a modern single-family residence in Winter Park, or a luxury single family home in Tampa, LUIH is redefining what it means to live in Orlando.
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Meet the founders

João Vianna

Founder & Co-CEO

Victor Magalhães

Founder & Co-CEO

Rafael Rebouças

Founder & COO

Ready to discover your next home, where design meets unparalleled sophistication?

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